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Pricing

One product. Three ways to pay.

Start with the free 30-minute diagnostic. If it's worth your time, take the Access Pass and start a 15-day trial. No card required for the diagnostic.

Step one

Access Pass — £119

A one-time £119 to unlock the platform and start your 15-day trial of the subscription. The Access Pass is yours to keep — if you cancel during or after the trial, the £119 is non-refundable but the recurring subscription simply doesn't start.

Diagnostic completers get £70 off. Finish the free diagnostic and your Access Pass drops to £49. Auto-applied at checkout — no code to remember.

Step two

Pick your subscription cadence

Same product, same access, three payment cadences. Your 15-day trial starts when you buy the Access Pass; you only get charged the first subscription cycle if you stay past day 15.

Monthly

£275 per month

£3,300 / year

Most flexible. Cancel anytime.

Quarterly

£750 per quarter

£3,000 / year — save £300

A bit of commitment. A bit of a discount.

AnnualBest value

£2,400 per year

Save £900 vs monthly

Best value. Pay once. Stay focused.

What you get on every tier

  • The full diagnostic and your written portrait
  • April, your Chief of Staff
  • Thirteen specialist agents (research, decisions, journaling, stakeholder mapping, and more)
  • Decisions, goals, stakeholders, and journal — your operating system
  • Daily briefings and accountability check-ins
  • Unlimited use across all tiers

A note on commitment

We're a long-arc product. We ask for a 12-month commitment in our terms because real transformation doesn't happen in 30 days — and we don't want to sell you something we can't deliver in a fortnight. You can cancel; you just won't be refunded mid-term. The Annual tier is priced to reflect that reality.

Founding-cohort and partnership offers (locked-in rates, lifetime deals) are invite-only and not listed here. If we've already invited you, the offer page is already in your inbox.

Start with the free diagnostic.

Thirty minutes. No card. £70 off the Access Pass on the other side.

Take the diagnostic